For the previous few years, WGSN has been a dominant source of fashion news and forecasts in encouraging fashion manufacturers worldwide to be inspired by each other. Enticing consumers to purchase clothes by establishing new tendencies is, some have argued, a key part of the trade’s success. Intellectual property rules that intrude with this strategy of trend-making would, in this view, be counter-productive. On the other hand, it’s usually argued that the blatant theft of recent ideas, unique designs, and design details by bigger corporations is what usually contributes to the failure of many smaller or unbiased design companies.
This Dutch company “represents a new consuming philosophy that is about utilizing instead of proudly owning,” in accordance with MUD’s web site. The concept additionally protects the corporate from risky cotton costs. Consumers pay €7.50 a month for a pair of jeans; after a year, they will return the jeans to …